Marketing automation
Freshworks

Freshmarketer

Automated campaigns and journeys to nurture the customer relationship.

Freshmarketer is the marketing automation solution from Freshworks. It lets you design email campaigns, segment contacts and orchestrate automated journeys based on prospect behaviour. Closely tied to the CRM, it ensures continuity between marketing actions and the work of sales teams.

Freshmarketer · Solution preview

Key features

01

Email campaigns and templates

Create and send email campaigns from templates, with no particular technical skills.

02

Contact segmentation

Target your communications by grouping contacts according to their attributes and behaviour.

03

Automated journeys

Design scenarios that trigger based on contact actions, such as a welcome or follow-up email sequence.

04

Landing pages and capture forms

Collect leads through forms and dedicated pages, directly linked to your contact base.

05

Continuity with the CRM

Pass qualified leads to sales teams along with their history, for a smooth handover from marketing to sales.

Solution preview

Freshmarketer
Freshmarketer
Freshmarketer

Freshworks and its visuals belong to Freshworks. Doopera is a partner integrator.

Use cases

  • Launch segmented email campaigns to the right contacts.
  • Automate welcome and follow-up journeys.
  • Capture and qualify leads through forms.
  • Hand mature leads to sales without losing information.

A project around Freshmarketer?

Doopera supports you on scoping, integrating and maintaining Freshmarketer. Let's talk about your needs.